Destination: Norco

Norco, also known as “Horsetown USA,” is ideally positioned to emerge as a significant visitors’ destination in Southern California. An authentically Western town in the midst of America’s second largest metropolitan area—conveniently located on the I-15 Freeway—Norco is a perfect day-trip or weekend getaway for literally millions of tourists looking for someplace charming and unique to spend a day or two.

The arrival of Silverlakes Equestrian & Sports Park, a mega-venue that will draw more than 550,000 participants and spectators in its first full year of operation, will fuel a dramatic increase in demand for amenities such as restaurants and hotels. Existing facilities such as the acclaimed Hidden Valley Golf Club, the world-class arenas at George Ingalls Equestrian Event Center, 140 miles of horse trails, and a Western-style shopping district on Sixth Street already make Norco a unique and memorable destination.

Developers of all kinds of hospitality industry facilities are expressing interest in Norco, and the Economic Development staff is eager to assist. Click here to view a presentation called The Next Generation of Hospitality in Horsetown USA, which offers a vision of Destination: Norco.