News Details

Two New Businesses Open in Norco

Published: June 23, 2020

A new Taco Bell and 76 fuel station—both with distinctive architecture that reflects the authentic flavor of Horsetown USA—recently opened their doors in Norco. Our nation and state may be experiencing a coronavirus-induced economic recession, but there are glimmers of hope in Norco, where the business community continues to grow in spite of it all. Check out these new additions to the local economy!

Taco Bell on Sixth Street

A Taco Bell restaurant has opened at Norco Gateway, the new Western-themed shopping center at the southeast corner of Sixth Street and Sierra Avenue. The center, developed by Waypoint Development Group, is the first major project on Sixth Street in a decade, and the City insisted on architecture and public art that complement the existing theme of Sixth Street. The center, whose corral makes it particularly horse-friendly, is anchored by Grocery Outlet, the popular discount grocery store that opened May 14. The Taco Bell brand originated here in Southern California, with its first restaurant founded in 1962.

The Sixth Street Taco Bell, which carries the Horsetown USA logo on its eastern façade, features appealing Western architecture with contemporary accents. With more innovative dining concepts becoming increasingly popular, brands like Taco Bell have made efforts to shake their conventional fast-food image. Taco Bell now incorporates higher quality ingredients into its Mexican-inspired dishes—including some vegetarian options—that are creative yet approachable, and always value-oriented.

The Taco Bell Foundation supports the passions and dreams of youth, providing scholarships and business grants to young people ages 16-24. Additionally, the entrepreneurs that own and operate Taco Bell franchises have a strong tradition of becoming involved in their local communities.

76 Gas Station & Wetzel Pretzel on Hamner Avenue

A new 76 gas station has opened at Town & Country Drive and Hamner Avenue, a Western-style project featuring an automated carwash and convenience store in addition to fuel service. This site was previously utilized as a parking lot for the Riverside County offices located in a building to the south, but was not well suited for other types of commercial development.

Because of the site’s high visibility, staff—with input from the Planning Commission’s Architectural Review Subcommittee—insisted that the applicant adopt a design that was appropriate for Norco. The owners of the station were very accommodating and the completed development incorporates materials, textures and design elements that speak to the Horsetown USA culture.

Gas stations are not glamorous, but this project now generates revenue for the City of Norco, a significant improvement from the empty parking lot that previously occupied the site. In a free market economy, the City cannot always dictate what gets built on any given site, but it does have the ability to make the best out of any particular use.

More Information

For more information, contact the Economic Development Division at (951) 270-5644 or