News Details

Press Release: Heritage Education Group Announces the Closure of the Norco Certified Farmers Market

NORCO, CA—Heritage Education Group (HEG), the operator of the Norco Certified Farmers Market, has informed the City of Norco that the final Norco Certified Farmers Market will occur on Sunday, September 30, 2018. Although the Farmers Market initially attracted hundreds of shoppers, attendance has significantly declined. Due to low attendance, HEG has experienced a severe decline in revenue and vendor participation, and has determined that the organization can no longer sustain the Farmers Market.

The weekly Norco Certified Farmers Market was enthusiastically spearheaded by the City’s Economic Development Advisory Council (EDAC), and was launched at the Norco Community Center in October 2017. The City of Norco and EDAC successfully raised awareness of the Farmers Market by creating a marketing campaign to promote the grand opening event. That awareness was borne out by large crowds on opening weekend, however HEG has stated that the Farmers Market simply cannot sustain itself. Based on the initial excitement and interest in the Farmers Market, the City of Norco has encouraged HEG to explore opportunities to bring the Farmers Market back on a quarterly basis with seasonal themes.

It is important to note that the City of Norco simply provided HEG with a venue to host the Farmers Market and did not have a financial interest in the Market. The City supported and promoted the event, however HEG was the sole operator and ultimately made the decision to close the Farmers Market. The City of Norco and EDAC still believe that a Farmers Market is an attractive amenity for both residents and visitors because such markets not only encourage healthy living, but also tend to foster a greater sense of community while supporting California’s small family farmers.

Due to the closure of the Farmers Market, the City of Norco will adjust its Community Outreach Tour Schedule and will announce new tour stops as soon as possible.

For more information, please contact the City Manager’s Office at (951) 270-5644 or info@ci.norco.ca.us.

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